Trajectory
Located in Casablanca, the economic capital of the Kingdom of Morocco engages in the manufacture and marketing of sugary and chocolate-based confectionery items.
Founded in 1997, this company expanded over time to meet the needs of all consumers. Its customer target being children, day after day Michoc expanded its product range to meet the requirements of a growing number of consumers.
The corporate spirit of its founders, study and research, as well as a full time professional work team resolutely committed to the corporate objectives constitute one of the keys to the success registered by Michoc. Currently Michoc has more than 15 000 m² of state-of-the-art facilities devoted to the manufacture, storage and shipment of a highly diversified range of products such as lollipops, hard candies, chewy candy, bubble gum, chocolate, liquorice sticks and gum drops.
With an average daily output capacity of 12 tons a day, Michoc is the market leader in confectionery items and has always been one of the most highly innovative companies working in its field in Morocco.
Throughout its trajectory Michoc has been a pioneer in terms of innovation in wide variety of products.
In a spirit embracing innovation and keeping a constant eye on the market, Michoc has been able to create attractive products constituting leaders in their respective segments.
In permanently striving to satisfy its customers, Michoc develops its products according to strict quality controls, hygiene and food safety principles.
