The leader on the Moroccan confectionery market, Michoc has a national distribution network of more than 25 000 points of sale and 7 strategically located warehouses making it possible to offer efficient and high quality service.

Michoc holds a portfolio of 7 product families, i.e., lollipops,  chewy candy, bubble gum, chocolate, liquorice sticks and gum drops.

This portfolio comprises widely distributed references designed for consumers as a whole.

Our marketing and communication policy operates in support of a large sales team working daily to cover the entire territory of Morocco, offering the best services possible while maintaining relations of choice and close contact with our customers.

More than five years ago de Michoc began to reach out well beyond Morocco’s borders. Michoc exports to several countries in Africa and the Middle East.  It engages in marketing via its distributors a wide array of products adapted to the trends existing on the targeted markets and by adapting to different tastes and requirements of its customers.

Michoc manufactures products reserved for export under the legal conditions specific to each of the said markets.

Today MICHOC occupies a position of leading Moroccan exporter of confectionery items to Africa.

25 000 Points of sale
7 Strategically located warehouses
7 Product families